As the fashion world moves towards a more sustainable future, it has become increasingly important for brands to consider the environment at every stage of production. Segers has taken this to heart and is now launching a new collection focused on sustainability. The collection, which goes under the working title "Gray is the new green," consists of garments made from more environmentally friendly materials. With this launch, we show Segers that we not only follow trends but also lead the way towards more responsible fashion.
The new collection includes everything from coats, pants, aprons, and shirts in a gray melange quality. The color gray is not only timeless and versatile but also represents a balance between black and white, between old and new, as well as between tradition and innovation.
The materials used in the collection are carefully selected to reduce environmental impact. This includes recycled polyester, organic cotton, and Tencel, a material known for its low environmental impact. By using these materials, Segers demonstrates its commitment to reducing waste and chemical use while maintaining high quality in its garments.
In addition to using eco-friendly materials, Segers has also implemented sustainable production methods to further reduce the collection's environmental footprint. This includes everything from energy-efficient manufacturing to reducing water usage and using environmentally friendly dyes.
"Gray is the new green" is not just a collection; it is a statement. It shows that fashion and sustainability can go hand in hand, and that it is possible to create beautiful, trendy garments without compromising the well-being of our planet. Segers hopes that their new collection will inspire both consumers and other fashion companies to think more about the environment and make more sustainable choices.
By choosing a garment from Segers' new collection, consumers can feel good not only about how they look but also about the positive impact they leave on the environment. "Gray is the new green" is a reminder that every choice counts and that we can all contribute to a more sustainable future, one wardrobe at a time.
In Segers' collections, classic and trendsetting models are mixed. The common denominator is functionality and durability. Regardless of the garment, Segers always wins in the end.
Each collection is designed in Borås and manufactured in our own factories. With full control from the first stitch to the finished product, we guarantee that you get the best possible quality in the garments.
Segers is a family business with the same philosophy as at the start in 1943 - to develop stylish and functional workwear for kitchens, restaurants and hotels as well as the healthcare sector.
