As the fashion world moves toward a more sustainable future, it has become increasingly important for brands to consider the environment at every stage of production. Segers has taken this to heart and is now launching a new collection with a strong focus on sustainability.
The collection, currently under the working title "Grey is the New Green", consists of garments made from more environmentally friendly materials. With this launch, Segers shows that we are not only following trends but also leading the way toward more responsible fashion.
The new collection includes everything from coats, trousers, aprons, to shirts – all in a soft grey melange fabric. The color grey is not only timeless and versatile, it also represents a balance between black and white, between old and new, and between tradition and innovation.
The materials used in the collection are carefully chosen to minimize environmental impact. These include recycled polyester, organic cotton, and TENCEL™, a fabric known for its low environmental footprint. By using these materials, Segers demonstrates a commitment to reducing waste and the use of harmful chemicals, while maintaining the high quality of our garments.
In addition to using eco-friendly fabrics, Segers has also implemented sustainable production methods to further reduce the environmental footprint of the collection. This includes everything from energy-efficient manufacturing processes to reduced water consumption and the use of environmentally friendly dyes.
"Grey is the New Green" is not just a collection – it's a statement. It shows that fashion and sustainability can go hand in hand, and that it is possible to create beautiful, on-trend garments without compromising the well-being of our planet. Segers hopes that this new collection will inspire both consumers and other fashion companies to think more about the environment and make more responsible choices.
By choosing a garment from Segers’ new collection, consumers can feel good not only about how they look, but also about the positive impact they are making. "Grey is the New Green" is a reminder that every choice matters – and that we can all contribute to a more sustainable future, one wardrobe at a time.
In Segers collections are mixed classic and trend -creating models. The common denominator is functionality and durability. Whatever garment wins Segers always in the end.
Each collection is designed in Borås and manufactured in our own factories. With full control from first stitch to finished product, we guarantee that you get the best possible quality in the garments.
Segers is a family business with the same philosophy as at the start of 1943 - to develop stylish and functional work clothes for kitchens, restaurants and hotels as well as the healthcare sector.
