The acquisition marks the beginning of a new growth phase for Segers. The company’s long-standing heritage and product quality will be combined with Norrstigen’s experience, capital and digital capabilities. Together the companies aim to accelerate digitalisation, enhance customer experience and drive continued development of market leading products.

Segers was founded in 1943 by Gustav Segerqvist and has evolved from a small local venture into a leading Northern European brand in professional workwear. Segers is recognised for its Nordic design, sustainable approach and full control of its value chain. The company manages design in Borås, operates its own production facilities in Ukraine and oversees logistics from Estonia. Its collections unite functionality, style and durability and are worn daily by hundreds of thousands of professionals across hospitality and healthcare. Seger's focus is to equip these professionals with reliable workwear that supports excellence in their daily work.

Digitalisation has become an important driver for Segers development. New tools for product innovation and customer experience enable faster development cycles and more sustainable solutions. Through Norrstigen’s partnership, Segers gains resources and expertise that will support the company in developing the next generation of professional workwear.

“Through Norrstigen we gain resources and digital capabilities that allow us to continue developing our business while staying true to our values. Our commitment to quality, sustainability and responsibility remains firm. We look forward to building the next chapter of the Segers journey together.” says Christian Nilsson, CEO of Segers Fabriker.

“Leading Segers as the third generation is a continuation of our long-standing commitment to quality and responsibility. With Norrstigen as a long-term partner we strengthen our ability to develop the company and meet future opportunities.” says Roger Larsson, owner of Segers Fabriker.

“Segers has built a strong and respected heritage within professional workwear. By accelerating digitalisation, we can build on this foundation and create a modern platform for continued innovation and growth. We at Norrstigen look forward to being a long-term partner and contributing to Seger's next chapter.” says Gustav Radell, co-founder of Norrstigen.

Press contacts

Segers Fabriker AB
Christian Nilsson, vd
Phone: +46 703 23 10 16
E-mail: christian.nilsson@segers.com

Norrstigen
Gustav Radell
E-mail: gustav@norrstigen.com

About Segers Fabriker AB
Segers is a family-owned company founded in 1943 with a clear focus on creating functional and durable workwear for kitchens, restaurants, hotels and healthcare. The collections combine classic silhouettes with contemporary design. All garments are designed in Borås and produced in the company’s own factories. Full control from first stitch to finished product ensures consistent and reliable quality.

About Norrstigen
Norrstigen is an investment company that supports timeless Nordic businesses in writing their next chapter through technology driven development, long term capital and active engagement.